How We Calculate Economic Impact

Vacaay’s economic impact modelling has been trained on billions of data points to accurately calculate real-world outcomes from our campaigns, performing multi-variable analysis with a level of precision and scale no human can replicate.

Our predictive intelligence engine processes and analyses a wide range of datasets via partnerships with the world’s most trusted data providers, aggregating visitor arrivals, occupancy rates, credit card spend, and mobile carrier and roaming data to build a comprehensive view of tourism trends, demand, and spend across global markets.

This is then modelled against traveller engagement data and behavioural signals from the Vacaay platform to predict, with a high degree of accuracy, the likelihood that a Vacaay user will visit a destination based on their level of engagement and demonstrated intent. Our model also determines when that visit is most likely to occur and calculates the expected length of stay and traveller spend with similarly high precision.

Our modelling has been rigorously validated against real-world visitation and continues to evolve as new data becomes available. It uses the most comprehensive and current datasets available to reduce margin of error and deliver consistently reliable outputs, demonstrating up to 98% accuracy in predicting the economic impact of tourism campaigns across varying destinations, timeframes, and audience segments.

The result is a powerful, trusted framework that enables partners to understand the true impact of their campaigns with clarity and confidence.