We’re proud to share that Alabama Tourism has extended its partnership with Vacaay for the third consecutive year—building on two highly successful campaigns that have consistently delivered huge uptick in destination awareness, strong traveller engagement, and long-haul intent.
This year’s campaign will broaden its reach even further, with France joining the mix alongside existing key markets: Canada, the UK, Ireland, Australia, and New Zealand. With precision targeting tailored to each audience, the campaign aims to inspire a new wave of travellers to discover Alabama.
We’d like to thank the team at Alabama Tourism for their continued support and trust in Vacaay. It’s been a privilege to partner with such a passionate and collaborative group over the past two years, and we’re excited to continue our journey together. With expanded markets and fresh creative, we’re looking forward to delivering even greater impact for the state in the year ahead.
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