Arkansas Tourism Enters Second Year with Vacaay

We’re excited to announce that Arkansas Tourism has extended its partnership with Vacaay, following strong results from the initial campaign and growing international interest in the Natural State.

This renewed campaign will continue targeting key long-haul markets including the UK, Canada, Australia, and New Zealand, with a focus on showcasing Arkansas’ rich cultural heritage, stunning outdoor experiences, and, in particular, the rugged beauty of the Ozark Mountains.

Through Vacaay’s precision targeting, we’re helping more travellers discover why Arkansas is one of America’s most underrated gems.

We’re proud to continue this collaboration and look forward to driving even more interest and visitation in the year ahead.