Fiji Remains Top Choice for Aussie Travellers

Last week, we surveyed 1K+ Aussie travellers to gauge their interest in visiting the Pacific Islands. Here are the results...

• 39% of travellers confirmed they plan to holiday in the South Pacific in 2023, and 42% stated they are contemplating a South Pacific trip.
• Of those who have decided to holiday in the South Pacific, the majority, 62%, said they intend to stay for one week, while 25% would consider staying for two weeks.
• 45% of respondents indicated they will be travelling with their partner, 38% with their family (including kids), and 9% will be travelling solo. Just 7% said they plan to holiday with friends in the South Pacific.
• Additionally, 39% were looking to splurge on a luxury getaway.

Most Popular South Pacific Destinations

1. Fiji - Fiji was the overwhelming favourite, with close to 40% of survey respondents selecting Fiji as the top destination for a South Pacific holiday.

2. Cook Islands - The Cook Islands ranked second in popularity among Aussie travellers, with 14% indicating they'd like to visit the idyllic islands in 2023.

3. Tahiti - 13% of travellers selected Tahiti as their number one choice, making it the third most popular destination in the South Pacific.

The next five: Vanuatu, Solomon Islands, Samoa, New Caledonia and Tonga.

We know who's travelling, where and when...

We analyse billions of data points across hundreds of destinations to identify exactly who is travelling and where they're planning to travel next.

Our proprietary research, travel trends and high-intent travel data equips travel industry personnel with real-time insights that help mould their entire destination marketing strategy, from creative, audience segmentation and integrations to execution, measurement and optimisation.

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