Your placement on Vacaay is important, but the content of your listing is what turns views into clicks, and clicks into bookings.
Whether you're featured on a trending list or appearing organically in search results, a well-optimised POI listing makes all the difference. Here’s how to make yours stand out.
1. Lead with a Scroll-Stopping Image
Your main image is the first thing travelers see—make it count.
Choose a high-quality, high-resolution image that captures the experience, not just the product. A couple sipping cocktails by the pool will outperform an empty bar. A sunset view over your balcony will beat a generic room shot. Think “aspiration” over “inventory.”
2. Focus Your Description on the Experience
Travelers skim. So ditch the fluff and get to the point.
Highlight your unique selling points in the first two sentences. Think amenities, location, atmosphere, or exclusivity. Keep paragraphs short, and make sure every line adds value—what makes you different, and why should they care?
3. Add Links That Convert
Every POI listing on Vacaay includes the option to link to your booking engine, menu, or ticketing page. Use these strategically.
Your goal is to drive action, so link directly to where users can book, not just your homepage. The fewer clicks it takes, the higher your conversion rate.
4. Keep It Fresh
Updating your listing regularly keeps it relevant.
New seasonal menu? Updated room interiors? Hosting an event or offer? Refresh your photos and description as needed—active listings tend to perform better in search results.
5. Respond to Performance Insights
If your listing isn’t driving engagement, something’s off. Is the hero image too generic? Is the description vague? Is your call to action missing?
Our team can provide engagement data to help you fine-tune your content for better results. Don’t just set and forget, treat your POI like a living, evolving sales tool.
Final Tip: The best-performing POIs feel personal, aspirational, and visually stunning. Travelers aren’t just booking a room or table, they’re booking a feeling, so craft your listing to reflect that.
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