We’re thrilled to kick off the new year with a major milestone in our global journey—Vacaay has officially opened the doors to our brand new London office.
Leading the charge is James Air, who joins us as Regional Director for UK & Europe. With years of experience in the industry, James brings a deep understanding of the region's travel landscape and a strong track record of building industry relationships.
“London has the world’s highest concentration of tourism boards, airlines, and tour operators,” James shared. “It’s also the gateway to international markets across the region. Vacaay is in a unique position to reach and target these audiences, making our UK office a key pillar in the company’s global growth strategy.”
The decision to launch a London hub comes as we see growing momentum in the region. Nearly 30% of our global user base already comes from the UK, and with travel markets beginning to rebound, the timing couldn’t be better. We’re on track to hit 1 million users in our first year, and our new UK presence positions us to scale that growth even further.
Despite the challenges brought on by COVID-19, Vacaay’s real-time data insights and highly-targeted digital campaigns have become more valuable than ever. We’re helping travel marketers reconnect with their audiences—and drive results—when it matters most.
“Vacaay is an exciting opportunity with enormous growth potential,” James added. “I’m thrilled to be part of such an innovative team and contribute to travel media once again.”
We’re excited to have James onboard and can’t wait to see what’s next as we continue to grow our footprint across the UK & Europe.

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