We’re excited to announce that Kentucky Tourism has renewed its partnership with Vacaay, following a strong first-year campaign that delivered impressive results and helped position the Bluegrass State on the global travel radar.
As the partnership enters its next phase, the campaign will expand into five key international markets: the United Kingdom, Ireland, Canada, Australia, and New Zealand. With this expanded reach and enhanced targeting, we’ll be connecting even more high-intent travellers with the best of what Kentucky has to offer.
The renewed campaign will focus on five key pillars—Culinary, Culture, History, Music, and Outdoor Adventure—showcasing the state’s iconic bourbon and food scene, rich heritage, deep musical roots, and breathtaking natural landscapes. Through compelling visual storytelling and strategic content distribution, we aim to drive awareness, interest, and bookings from travellers planning their next escape.
We’re proud to continue our collaboration with the team at Kentucky Tourism and look forward to another year of delivering measurable impact and global exposure for this unique and vibrant destination.
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