We’re excited to share that Kentucky Tourism has renewed its partnership with Vacaay—marking the fourth consecutive year of collaboration.
From bourbon country to bluegrass trails, Kentucky has continued to capture the imagination of global travellers and drastically increase destination awareness through immersive content and smart campaign targeting on the Vacaay platform. The results speak for themselves: strong engagement, increased awareness, and measurable travel interest from key international markets.
We’re proud to keep the momentum going in 2024, inspiring even more travellers to discover the charm and character of the Bluegrass State.

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