Following a highly successful first-year campaign that exceeded all expectations and delivered exceptional results for Alabama’s tourism sector, we’re thrilled to announce that Alabama Tourism has extended its partnership with Vacaay.
Building on that momentum, the renewed campaign is set to expand into five key international markets: the United Kingdom, Ireland, Canada, Australia, and New Zealand. With broader reach and smarter targeting, this next phase aims to connect even more high-intent travellers with everything Alabama has to offer.
The upcoming campaign will focus on two key pillars—culture and history—showcasing the state’s deep-rooted heritage, musical legacy, Civil Rights landmarks, and warm Southern charm. Through visually compelling content and intelligent distribution, we’ll bring these stories to life and inspire travellers across the globe to add Alabama to their bucket lists.
We’re excited to continue this partnership and look forward to delivering even greater reach, engagement, and ROI for the state's tourism sector in the year ahead.
%2520b.png)
