We’re pleased to share that Explore Louisiana has extended its partnership with Vacaay, following a highly successful campaign that delivered strong engagement and helped elevate the state’s profile among international travellers.
In this next phase, the campaign will broaden its reach to include more international audiences—ensuring Louisiana’s rich and vibrant tourism offering is front and centre as travellers begin planning their next adventure.
The renewed campaign will be built around three core pillars—Culinary, Culture, and Outdoor—celebrating everything from the state’s world-renowned food scene and deep cultural roots to its scenic bayous and outdoor experiences. With a targeted strategy and stunning visual content, we’ll inspire high-intent travellers to discover the unique spirit of Louisiana.
We’re excited to continue our collaboration and look forward to delivering even greater impact for Louisiana’s tourism sector in the year ahead.
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