We’re thrilled to announce that Tennessee Tourism has extended its partnership with Vacaay, continuing a high-performing collaboration that has delivered strong engagement, global visibility, and measurable impact for the state’s tourism sector.
As the campaign enters its next phase, our focus will be on connecting international travellers with the energy, flavour, and natural beauty that make Tennessee a must-visit destination.
The renewed campaign will centre around three core pillars—Music, Culinary, and Outdoors—spotlighting Tennessee’s legendary music scene, iconic food culture, and unforgettable outdoor adventures. Through visually striking content and precision audience targeting, we’ll inspire high-intent travellers to discover the soul of the South.
We’re proud to continue this collaboration and look forward to driving even more destination awareness, engagement, and bookings for Tennessee in the months ahead.
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