We’re thrilled to announce a new partnership between Spain Tourism and Vacaay, with a dedicated campaign targeting travellers from Australia and New Zealand—a high-value, long-stay market known for its deep affinity with Europe.
For decades, Aussie and Kiwi travellers have flocked to Europe during the northern summer, often spending two weeks or more—sometimes even months—soaking up the culture, cuisine, and coastlines of iconic destinations. Spain has long been a favourite, with its irresistible mix of beaches, historic cities, food, festivals, and Mediterranean flair.
This campaign is designed to build destination awareness and drive travel intent among ANZ travellers planning extended trips abroad. With borders fully open and long-haul travel back on the agenda, Spain is poised to reclaim its spot at the top of the wish list.
Through curated travel guides, stunning visual content, and itinerary inspiration, Vacaay will help position Spain as the ultimate summer escape for travellers looking to settle in—not just pass through.
We’re proud to partner with Spain Tourism to connect more long-haul travellers with the unforgettable experiences that await across the Iberian Peninsula.
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