In travel marketing, the journey doesn’t end at awareness—it begins there.
You’ve captured someone’s attention with awe-inspiring content, offering the allure of an unforgettable experience. Great! But now what? How do you take that spark of interest and turn it into an actual booking?
That’s where an optimised travel marketing funnel comes in.
Awareness: Where Dreams Begin
At the top of the funnel, it’s all about inspiration and destination awareness—and this is where Vacaay truly shines.
Our platform helps travellers discover new destinations, explore dream holidays, and curate lists of their ideal getaways. Users can browse stunning visual content, save their favourite places, and start planning for the future.
The goal here is simple: get on the radar and build destination awareness. You want to be the place they keep coming back to as they plan their next trip.
Engagement: Feeding the Curiosity
Once you’ve piqued their interest, your next task is to nurture it.
Travellers at this stage are starting to engage more deeply. They’re comparing destinations, exploring options, and beginning to imagine themselves there. This is the perfect moment to provide useful, engaging content that builds momentum:
- Lists that highlight nearby experiences or similar stays
- Short, inspiring itineraries that bring your destination to life
- Beautiful imagery, local stories, and helpful travel tips
It’s about keeping the dream alive while gently nudging the traveller closer to action.
Conversion: Make It Easy to Act
When someone is ready to book, your job is to make that process as smooth as possible.
We work closely with partners to ensure that strong calls-to-action are clearly visible and seamlessly linked to the destination’s third-party booking engine of choice.
While our primary focus at Vacaay is discovery and engagement, we understand that a high-intent traveller doesn’t want to hit a dead end. That’s why we help guide them to the next logical step—making it easy to act when the time is right.
Funnel Strategy in 2020
Travellers don’t move through the funnel in a straight line—especially in times of uncertainty. With the global situation evolving daily, people are browsing now with the intent to travel later.
That’s why building awareness and engagement today is so important. The brands that stay visible and inspire during this period will be top of mind when confidence returns and bookings rebound.
Pro tip: Keep messaging relevant—focus on flexibility, safety, and the promise of better days ahead.
Final Word
The travel funnel may be long—but every stage matters. By investing in awareness today and laying the groundwork for tomorrow’s bookings, you’re not just marketing for now—you’re building demand for the rebound.
And when the time is right, you’ll be ready to welcome those lookers back—as bookers.
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