Portugal is shaping up to be one of the big winners this summer, with a growing number of British travellers choosing it over neighbouring Spain.
With the UK recently scrapping all remaining travel restrictions - and many European nations following suit - British holidaymakers are once again gearing up for a summer abroad. Our latest insights, drawn from analysing millions of data points, shows that Portugal is now the third most sought-after destination for UK travellers, just behind Greece and France.
The Algarve Leads the Charge
Topping the list of Portuguese hotspots is the Algarve, famed for its golden beaches, limestone cliffs, and sun-drenched golf resorts. Luxury villas, coastal escapes, and easy access from UK airports make it a prime pick for travellers chasing sun, sand and sea without the massive crowds.
A Quiet Power Move in Europe
For years, Spain has dominated the summer travel charts, but this season, more Brits are looking west. Our data signals a shift in preference, with Portugal quietly gaining ground on some of Europe’s traditional tourism heavyweights.
Italy and Spain rounded out the top five, but Portugal’s rise shows British travellers are rethinking their go-to summer spots.
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