UK Travellers Remain optimistic despite global economic concerns

Published on
January 19, 2023

Inflation and the rising cost of travel are cause for concern for some UK travellers, although more than 70% are still planning to holiday abroad in 2023.

Fresh Vacaay data reveals that 7 in 10 UK travellers (72%) are planning to holiday internationally at some point throughout the next 12 months despite growing concerns surrounding the global economy.

Surveying the behaviours and intentions of more than 8,000 UK travellers in Q4, our findings show that whilst there is some hesitancy regarding inflation and the subsequent rising cost of travel, the outlook for UK outbound tourism remains very positive, with international travel expected to ramp up in 2023.

Of those who are looking to travel internationally, 27% said they are planning to venture further afield than nearby Europe, up from just 18% this same time last year. The most favoured long-haul destinations included South East Asia, Australia and North America.

And of those not planning to travel internationally, 63% expressed interest in travelling domestically as an alternative. The main reasons for choosing to remain at home were inflation and the rising cost of living (51%), followed by the rising costs associated with travel (43%).

Sun, Sand and Sea

UK travellers have a strong tradition of seeking out sun, sand and sea for their international holidays, escaping the often gloomy British weather. The warm weather and beautiful beaches of Thailand, the Philippines, Australia and the USA's East Coast are particularly appealing to UK travellers in 2023, topping the list of the most popular long-haul destinations.

Eco Tourism on the Rise

Eco Tourism continues to grow in popularity amongst UK travellers, with almost a third of survey respondents (32%) sharing their desire for sustainable, environmentally-friendly getaways immersed in nature. This figure is up from 27% a year ago.

We know who’s travelling, where and when…

We analyse billions of data points across hundreds of destinations to identify exactly who is travelling and where they're planning to travel next.

Our proprietary research, travel trends and high-intent travel data equips travel industry personnel with real-time insights that help mould their entire destination marketing strategy, from creative, audience segmentation and integrations to execution, measurement and optimisation.

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