We’re excited to share that Discover South Carolina has extended its partnership with Vacaay, following a successful campaign that delivered strong international engagement and helped elevate the state’s profile among travel-ready global audiences.
The renewed campaign will continue to connect high-intent travellers with the best of South Carolina, with a spotlight on three key pillars—Culinary, History, and Outdoor. From award-winning food and Lowcountry flavours to storied landmarks and breathtaking coastal escapes, the campaign will showcase the rich diversity and charm that sets South Carolina apart.
With stunning content and smart demographic targeting across key global markets, we’re looking forward to another impactful year—driving destination awareness, engagement, and real-world results for Discover South Carolina and their stakeholders.
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