Every engagement and list created on Vacaay reveals something important: what travellers actually want. That’s the power of first-party data, and it’s what sets Vacaay apart.
Unlike vanity metrics like impressions or reach, our insights are built on real user behaviour. Who’s planning a trip, where they want to go, and what they’re most excited about, it’s all right here.
Understand Traveller Intent, Not Just Interest
There’s a big difference between browsing and booking. While many platforms capture casual interest, Vacaay captures planning behaviour. We know when travellers are building lists, comparing destinations, saving POIs, and moving closer to booking.That gives our partners a competitive edge: you’re not guessing who to target, you’re acting on it.
What the Data is Telling Us
- Trip planning starts earlier than you think. Many travellers on Vacaay begin researching 3–6 months before departure, which opens a longer window to influence decision-making.
- Lists = intent. When a user adds your hotel, experience, or destination to a travel list, that’s a clear signal. It’s a digital equivalent of shortlisting.
- Category trends shift fast. One month it’s hiking trails, the next it’s luxury spas. Vacaay’s insights help you stay ahead of seasonal surges and shifting demand.
Build Smarter Campaigns, Backed by Real Data
Our partners use these insights to inform everything from campaign messaging to destination strategy. Want to know which age group is engaging with your destination? Curious which regions are showing booking intent? We give you that clarity, without relying on guesswork.
Designed for Performance Marketing
With high-intent targeting, every dollar works harder. Our audience insights help tourism boards, hotels, and attractions cut through the noise and reach people who are actively considering a trip, not just blindly scrolling past travel content on their feed.
At Vacaay, we don’t just serve data. We surface actionable insights that help partners drive real-world results.
Reach high-intent travellers. Craft smarter campaigns. And get ahead of demand before it peaks.
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