We’re excited to announce a new partnership between Visit Saudi and Vacaay, launching a high-impact campaign targeting travellers in the UK and Ireland.
Saudi Arabia is quickly emerging as one of the world’s most intriguing new travel frontiers—offering a compelling mix of ancient history, cutting-edge architecture, vast desert landscapes, and vibrant cultural experiences. From the rock-carved tombs of AlUla to the bustling souks of Jeddah, the Kingdom promises a journey unlike any other.
This campaign is designed to build destination awareness and drive travel intent among UK and Irish travellers, positioning Saudi Arabia as a bold and unexpected choice for their next holiday.
From Inspiration to Booking: Powered by LastMinute.com
In partnership with LastMinute.com as the integrated booking and conversion partner, the campaign bridges the gap between inspiration and booking. Vacaay will spark interest and intent through an immersive discovery experience and intuitive trip planning tools, while LastMinute.com enables travellers to seamlessly book flights, accommodation, and experiences—ensuring a smooth journey from inspiration to action.
We’re proud to support Visit Saudi in showcasing the Kingdom’s remarkable transformation to a new wave of culturally curious travellers.
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