Visit Jackson to Scale with Vacaay

We’re proud to announce a new partnership with Visit Jackson (Mississippi), launching a dedicated campaign to drive international visitation from the UK, Australia, and New Zealand.

Jackson has already seen strong exposure on the Vacaay platform thanks to our long-standing collaboration with Visit Mississippi. That broader campaign has not only boosted arrivals into the state, it’s directly contributed to increased interest and visitation in Jackson itself.

Now, building on that momentum, Jackson is taking things to the next level, scaling up with its own direct campaigns to further amplify its message, showcase its unique cultural story, and connect with high-intent travellers across key international markets.

From civil rights landmarks and soul-stirring music to rich Southern cuisine and authentic local charm, Jackson is ready for the global spotlight, and we’re thrilled to help make that happen.