Visit Mississippi Extends Vacaay Partnership

Following a successful initial campaign that delivered strong results across key international markets, we’re excited to announce that Visit Mississippi has extended its partnership with Vacaay.

Building on the previous campaign's momentum, this renewed campaign will focus on travellers from Canada, the United Kingdom, Ireland, Australia, and New Zealand—connecting them with the sights, sounds, and flavours that define the Mississippi experience.

At the heart of the campaign are two key pillars—Culinary and Culture—highlighting the state’s legendary food scene, soulful musical heritage, and deep Southern traditions. Through beautifully curated content and intelligent demographic targeting, we’ll help bring Mississippi’s stories to life for global audiences actively planning their next trip to the USA.

We’re proud to continue this collaboration and look forward to delivering even more reach, authentic engagement, and tangible ROI for Mississippi’s tourism sector in the year ahead.