We’re excited to announce that Visit Saudi has extended its partnership with Vacaay, following a highly-successful UK-focused campaign—delivered in partnership with LastMinute.com—that generated strong conversion and elevated the Kingdom's profile among British travellers.
Building on that momentum, the renewed campaign will expand into key markets across Europe (France, Ireland, Germany), North America (USA, Canada), and Asia (Malaysia, South Korea), connecting high-intent travellers with Saudi Arabia's diverse offerings.
At the heart of this campaign is the "Go Beyond What You Think" initiative, featuring global football icon and Saudi Tourism Ambassador, Lionel Messi. This campaign challenges misconceptions and invites audiences to experience Saudi Arabia's vibrant cultural transformation, from the Red Sea's pristine waters to the snow-covered landscapes of Tabuk.
Through our suite of trip-planning tools and advanced demographic targeting, we're poised to inspire travellers worldwide and deliver measurable ROI for Saudi Arabia's tourism sector this year.
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