Inspiring Travel to Arizona
Visit Arizona has partnered with Vacaay since 2021, inspiring global travellers to explore the natural beauty, cultural heritage, and iconic landscapes of the Grand Canyon State.
By supporting local tourism operators—including hotels, experiences, hospitality, and more—Visit Arizona helps drive economic growth and visitation across the state.
Over the past four years, our campaigns have consistently delivered strong results—engaging millions of high-intent travellers actively planning their next trip. These campaigns have not only boosted visitation and hotel stays but also driven a significant uptick in destination awareness, helping to showcase Arizona’s unique appeal on the global stage.
With consistent YoY growth across key metrics, the long-term partnership between Visit Arizona and Vacaay continues to drive economic impact for the state’s tourism industry.
Strategic, Data-Driven Execution
From the outset, Visit Arizona aimed to drive destination awareness and overall economic impact by engaging high-intent travellers in key international markets. Together, we have developed multi-year digital strategies focused on showcasing Arizona’s rich diversity of experiences—from outdoor adventure and Indigenous culture to world-class resorts and culinary hotspots.
Reaching the right audiences at the right moment requires a partner with both advanced targeting capabilities and deep travel planning insights. That’s where Vacaay comes in. Our platform allows Visit Arizona to reach travellers actively planning their next trip—those searching for inspiration, building itineraries, and curating lists of dream destinations.
We've created dedicated destination landing pages, curated Arizona’s most iconic points of interest, and launched sponsored lists and promotional campaigns across multiple seasons and regions. We identify and segment audiences based on travel intent, demographics, and personal interests and behaviours, ensuring Arizona's message consistently reaches the right audience at the right time.
Our strategy was built to drive both inspiration and action at every stage of the travel journey.
Measurable Impact and Growth
Over the course of our four-year partnership, Visit Arizona’s campaigns on Vacaay have delivered exceptional performance and driven substantial value for the state’s tourism industry.
Our campaigns are estimated to have generated more than $7 million USD in total economic impact. With an impressive 35x return on ad spend (ROAS), the partnership has proven to be a high-performing, revenue-generating channel that consistently delivers strong results.
Across all campaigns, Arizona content has engaged over 1 million travellers, helping to significantly boost destination awareness and drive top-of-funnel interest among high-intent travellers.
Travellers spend an average of 5+ minutes per session engaging with Arizona content and exploring the state's experiences—well above industry benchmarks—demonstrating genuine interest and strong intent to visit.
With over 100 million impressions delivered to date, the total reach of all campaigns has been instrumental in elevating Arizona’s profile among international travel audiences.
Year-on-Year Growth: Engagement has continued to build each year, with a +135% increase in 2023, followed by +43% in 2024 and +23% in 2025—highlighting consistent momentum throughout the partnership.
These results reflect the power of sustained, data-driven marketing—and the growing global appetite for all that Arizona has to offer.
