Visit Saudi: Igniting Travel Intent Globally

The Opportunity

Visit Saudi aimed to reshape global perceptions and position the Kingdom as a must-visit destination. Their objectives were to boost destination awareness, enhance traveller intent, and ultimately increase conversions from six strategic markets:​

• USA & Canada​
• UK & Ireland​
• Germany, Austria & Switzerland​
• France​
• South Korea​
• Malaysia​

Our Approach

Vacaay developed exclusive, visually captivating destination landing pages tailored for each market. These pages featured curated points of interest (POIs) that showcased Saudi Arabia's diverse landscapes and cultural heritage. The creative strategy centered around stunning visuals designed to elicit the reaction: "I can't believe Saudi looks this good."​

To drive high-intent traffic, we implemented targeted campaigns across various channels, directing users to these immersive landing pages. Additionally, we facilitated booking inquiries by connecting interested travelers with leading third-party operators in each respective market.​

The Impact

The campaign successfully engaged hundreds of thousands of consumers, significantly enhancing their perception of Saudi Arabia as a travel destination. The average engagement time of 4 minutes and 57 seconds per session was notably higher than industry benchmarks, indicating deep user interaction with the content.​

Furthermore, there was a substantial 42% increase in traveler intent across all targeted markets, reflecting the campaign's effectiveness in inspiring potential visitors. The strategic partnerships with third-party operators also led to a marked increase in booking inquiries, translating interest into actionable conversions.​