Newsroom

Discover valuable insights and inspiring stories.

Tech & Innovation

Building for Scale: How Vacaay’s Tech Stack Supports Millions of Travellers

Our scalable, data-driven tech stack is built to handle millions of constantly evolving to stay ahead of the travel industry.

Vacaay Partners with Visit Mississippi

Vacaay teams up with Visit Mississippi to share its soulful story.

The Dark Side of Wildlife Tourism: How to Identify and Avoid Exploitative Attractions

Vacaay advocates for ethical wildlife tourism.

Vacaay Welcomes Explore Louisiana Aboard

Vacaay has partnered with Explore Louisiana.

US Travellers Set Their Sights on Greece as Europe Eases Entry Rules

US interest in Greece is surging as travel confidence returns and borders reopen.

New Partnership: Vacaay x Kentucky Tourism

Vacaay has teamed up with Kentucky Tourism

João de Arens Beach Named Best in Europe by UK Travellers

UK travellers picked João de Arens as Europe’s top beach.

Europeans Eyeing Long-haul Destinations, First Stop South Africa

European users on Vacaay are showing a major shift toward long-haul travel, with South Africa emerging as the top destination ahead of the USA and Thailand.

New Partnership: Vacaay x Alabama Tourism

Vacaay has partnered with Alabama Tourism.

People & Culture

Welcoming Visit California’s Tristan Freedman to Our Team

We are thrilled to announce that Tristan Freedman has joined Vacaay as our new Regional Director for North America.

Vacaay Hosts Industry Lunch at Café Sydney

We've hosted global tourism leaders for a relaxed networking lunch in Sydney.

Croatia Gaining Momentum Among Younger Scandinavian Travellers

Croatia is trending with young Scandinavian travellers seeking nature escapes.

Balearic Islands Top the List of Hottest Destinations for UK travellers

UK travellers on Vacaay are going all in on the Balearic Islands, with Mallorca, Ibiza, and Menorca taking the lead as this season’s most-wanted escapes.

We’ve Welcomed 1 Million Travellers 🎉

Vacaay has officially welcomed over 1 million travellers to our platform!

People & Culture

James Air to Head Vacaay’s New London Hub

Vacaay has opened a new London office to drive growth across the UK and Europe, led by Regional Director James Air.

New Partnership: Vacaay x Tahiti Tourisme

Vacaay has partnered with Tahiti Tourisme to connect Australian and New Zealand travellers with the unforgettable experiences of The Islands of Tahiti.

Papua New Guinea Tourism Partners with Vacaay to Inspire Australian & New Zealand Travelers

Welcome aboard, Papua New Guinea Tourism!

Guides & How To's

How to Launch a High-Performing Sponsored Campaign on Vacaay

Launch smarter: Reach high-intent travellers early with Vacaay campaigns.

Is Reach a Flawed Metric?

Reach doesn’t drive travel decisions—real engagement does.

Vacaay’s Commitment to Supporting Ethical Wildlife Tourism

Our stand against animal cruelty in tourism.

Americans Choosing National Parks Over International Getaways in Record Numbers

Americans are swapping overseas trips for national park adventures.

Australian Travellers Bursting for Pacific Bubble

Our data shows a sharp rise in interest for Pacific destinations.

Turning Lookers into Bookers: How to Optimise Your Travel Marketing Funnel

Our funnel turns travel interest into bookings through smart discovery, engagement, and seamless handoffs.

Guides & How To's

Performance 101: Everything You Need to Know About Performance on Vacaay

Vacaay’s performance system is built for travel brands, focusing on meaningful engagement and data-driven results that lead to direct bookings and real ROI.

Understanding CPM, CPC, CPE, CPA

This guide breaks down key digital marketing metrics—CPM, CPC, CPE, and CPA—to show how each one plays a role in measuring success.